If you shop for supplements at discount stores you may be seriously short-changing yourself because cheap vitamins often use cheap synthetic isolates. Whilst millions of people purchase synthetic vitamins, they may be viewed as a low-end alternative to whole, real complete food, as they are only partial or isolate vitamins and are combined with other chemicals. The body only absorbs a small percentage of an isolate form and utilises even less. Synthetic vitamins also often provide large quantities of some nutrients (usually the most inexpensive ones) and compromise others, so there is no balance. This is why the best bioavailability of nutrients is from the whole food form. Nature intended that we consume food in a whole form with all the vitamins, minerals, antioxidants and enzymes in-tact in the one package which enables all nutrients to work synergistically together to give our bodies the nutrition it requires for optimal health.